California Governor Gavin Newsom and his wife, Jennifer Siebel Newsom, are the dream team. He runs the state and she’s a nonprofit founder, entrepreneur, and filmmaker.
While her husband attends to state business, Siebel Newsom engages in her passion: advancing “gender justice” through her charitable nonprofit The Representation Project. According to tax documents the organization is “committed to building a thriving and inclusive society through films, education, and social activism.”
We previously reported that while the governor engaged in the highly unethical practice of soliciting 1,000 state vendors for $10.6 million in campaign cash, the first partner, Jennifer Siebel Newsom, solicited state vendors and the governor’s campaign donors for large gifts to her charity, The Representation Project.
However, Newsom’s charity shouldn’t have been soliciting anyone for donations throughout most of 2022.
Last week, our investigation broke the story that The Representation Project was not in compliance with the California Charitable Solicitation Act. Now, it’s clear that the charity spent last year engaged in big-money fundraising events with corporate executives and philanthropists – while its charitable filings were delinquent with the state.
Then, the Newsom nonprofit scrambled to submit their proper registration. Working with the California Attorney General, a process that normally takes days or weeks was completed in hours.
So, just what does Jennifer Siebel Newsom’s charity do – with the full support of her husband, the governor, and underwritten by the wealthy California establishment?
THE FILMS
Siebel Newsom, through her non-profit The Representation Project, has released four films advocating gender justice. The films are leased for screenings to individuals, corporations, and schools, and come with their own lesson plans. Schools spend between $49-$599 to screen these movies to children.
Jennifer Siebel Newsom is credited as a writer and director on each of these films. Two of the movies feature Gavin Newsom himself, and many of the lesson plan activities are oriented toward engaging children in social and political activism.
Because of Gavin Newsom’s role in these films and because licenses are sold to schools which the governor is responsible for funding with tax dollars, auditors at OpenTheBooks.com felt the organization deserved further scrutiny.
Who’s Watching? 2.6 million students in 5,000 schools
According to The Representation Project’s Impact Report (2011-2021), the organization’s film curricula are being used in over 5,000 schools in all fifty states. The Representation Project claims over 11,200 copies of the curricula have been distributed, reaching more than 2.6 million students.
Tax records show that since 2012 the nonprofit has generated $1,483,001 in film screening revenue, although it is unclear how much money came from schools versus other sources. We asked The Representation Project for the number of California schools that purchased a screening license and received no response.
Auditors at OpenTheBooks.com watched Newsom’s movies and read the lesson plans. What we found was, at times, shocking: sexually explicit images, political boosterism, and something called “The Genderbread Person.”
STUDY: The Student-to-Activist Assembly Line
Curricula from the three available films advise diverse ways for students to become activists within their families and communities. Suggested activities include promoting The Representation Project social media campaigns, voting for candidates that “support the care economy,” and asking students to “market and host a screening” of The Representation Project films (while paying a screening fee to the organization).
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